This Privacy Policy explains the methods of collection, usage, and sharing of your personal information when you visit or make a purchase from thechoracollection.com (the "Site").

INFORMATION COLLECTION DETAILS

Upon your visit to the Site, our system automatically gathers specific details about your device. This includes your web browser type, IP address, time zone, and some cookies installed on your device. As you navigate through the Site, we also accumulate data regarding the individual web pages or products you view, the websites or search terms that brought you to our Site, and your interaction patterns with the Site. This data is collectively referred to as "Device Information."

The following technologies are utilized to collect Device Information:

• “Cookies,” which are small data files placed on your device or computer, often containing an anonymous unique identifier. 
• “Log files” that log activities on the Site and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels,” which are electronic files employed to gather information regarding your browsing behavior on the Site.

In addition, when you make or attempt a purchase through the Site, we collect specific information from you. This includes your name, billing address, shipping address, payment details (including credit card numbers), email address, and phone number. We refer to this set of information as “Order Information.”

In this Privacy Policy, "Personal Information" encompasses both Device Information and Order Information.

UTILIZATION OF YOUR PERSONAL INFORMATION

The primary use of the Order Information we gather is to execute any orders you place through the Site. This includes processing your payment details, coordinating shipping logistics, and sending you invoices and/or confirmations for your orders.

The Order Information is also employed to:

• Engage in communication with you.
• Conduct screening of orders to identify potential risks or fraudulent activities.
• Provide you with tailored information or promotional content about our products or services, in accordance with your expressed preferences.

Furthermore, we utilize the Device Information collected to aid in the detection and prevention of potential risks and fraud (particularly focusing on your IP address). More broadly, this information is used to enhance and optimize our Site. This optimization is achieved through analytics that evaluate how customers interact with and navigate through the Site, as well as to gauge the effectiveness of our marketing and advertising strategies.

DISCLOSURE OF YOUR PERSONAL INFORMATION

To facilitate the effective use of your Personal Information as outlined previously, we may disclose this information to third-party services. 

For instance, our online store is powered by Shopify, and you can learn about Shopify's handling of your Personal Information here: https://www.shopify.com/legal/privacy. 

Additionally, we utilize Google Analytics to better understand customer interactions with our Site. Further details on how Google processes your Personal Information can be found here: https://www.google.com/intl/en/policies/privacy/. 

Should you wish to opt out of Google Analytics, you may do so here: https://tools.google.com/dlpage/gaoptout.

Moreover, there might be instances where we need to share your Personal Information to adhere to legal obligations, respond to lawful requests like subpoenas or search warrants, or to protect our rights more broadly.

TARGETED ADVERTISING PRACTICES

We utilize the Personal Information you provide to deliver targeted advertisements and marketing messages that we believe may be relevant and interesting to you. If you wish to understand more about how targeted advertising operates, the Network Advertising Initiative (NAI) offers an informative page, which you can access at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

To opt out of targeted advertising, you have the following options:

• FACEBOOK: Adjust your ad preferences at https://www.facebook.com/settings/?tab=ads
• GOOGLE: Modify your ad settings at https://www.google.com/settings/ads/anonymous

Furthermore, you have the ability to opt out of certain advertising services by visiting the opt-out portal of the Digital Advertising Alliance at http://optout.aboutads.info/.

REGARDING 'DO NOT TRACK' SIGNALS

It's important to note that our Site does not modify its data collection and usage practices upon detecting a Do Not Track signal from your browser. Our practices remain consistent regardless of such signals.

DATA RETENTION POLICY

Upon placing an order through our Site, we retain your Order Information for our records. We will continue to maintain this information unless you request its deletion. Your data security and privacy are of utmost importance to us, and we are committed to complying with your preferences regarding your personal information. If you wish to have your information removed, please contact us, and we will promptly address your request.

CONTACT INFORMATION

If you have any questions, concerns, or require more information about our privacy practices, please do not hesitate to contact us. You can reach us via email at the following address:

The Chora Collection

info@thechoracollection.com

We are here to address your inquiries and ensure that you have a clear understanding of our privacy policies and practices. Your satisfaction and trust are important to us, and we are committed to providing you with the support and information you need.